Client: Portland State Aerospace Society
Agency: FIR NW
Creative Director: Doug Lowell
Art Direction: Laura McCracken, Joaquin Moore, Elizabeth DeRocher, Tim Kane
Copywriting: Cassidy Richardson and Jake Fineberg
Role: concept \ photography
Portland State Aerospace Society came to us with the need of raising $80.000 to put OreSat, Oregon’s first nano satellite, into space. Our task was to bring awareness to the OreSat mission and develop a fundraising campaign that would help them reach their goal.
Through research we gained insight that a crowd sourcing campaign would be our best bet. The problem: How do you create awareness for a Kickstarter campaign?
We discovered space nerds never outgrow space. Our target audience: People who are curious about space, have the desire to learn more about it and wish to be a part of space history.
Answer: Social media.
By focusing our media efforts on Reddit we knew we could pinpoint our target audience in subreddits, particularly r/space, r/nasa. In order to create a connection with our donors we knew we needed to tell a story. One that included strong imagery, had an organic feel and a good hook to sparked interest in the PSAS story.
Campaign: Wanna Go To Space?
Kickstarter Page
Continuing with the Wanna Go To Space theme we included fun rewards for the Kickstarter funding page. Besides the usual t-shirt, hat, or patch reward; you can fulfill your life long dream of becoming Chief Science Officer or the Space Captain of the OreSat mission and be part of the action on launch day. View Kickstarter mockup here.
Kickstarter Video
Wanna Go To Space?: Day of Giving Postcard
The Portland State Aerospace Society wanted to catch attention during the PSU Day of Giving. I created this postcard using the QR code that links to http://oresat.org/ where the OreSat story will compel readers to follow the PSUF donate button. We chose this option over going directly to https://giving.psuf.org/oresat, which does not have any information about why people should donate.
